The platform is rolling out a fresh option that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform revealed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a rise in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that almost 10% of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this material is classified as “AI slop”, a label for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including digital art to science explainers, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 million pieces of content are added to the service every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they watch by using the “manage topic” setting in the app and picking the AI content topic. Further subjects that currently be adjusted under the filter include news, style, beauty, and movement.
Platform Guidelines
Its policies oblige content makers to tag convincing artificially created content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the app will now apply an artificially created tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is designed to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally launching a $2m AI literacy fund for specialists and groups to develop learning resources about using AI responsibly. This initiative will support non-profit groups specializing in training programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, during discussion over intentions to cut jobs for numerous safety staff in the UK. It is planning to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by eliminating the most graphic content before it is viewed by people. The platform reported a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
